Over the years, websites have transformed from simple, static pages into powerful, dynamic tools for business growth. The days of using tables for layout are long gone, and in today’s world, businesses need far more than just an online “web presence.” While small, basic websites still have their place, companies seeking more sophisticated results require more than just a web designer—they need a team that understands user experience (UX), analytics, and conversion tracking.
It still surprises us how many businesses fail to implement essential tools like Google Analytics to track conversions or integrate Google Tags with Google Ads. Without these basics, how can you measure the return on investment (ROI) from your website or understand what your visitors are actually doing?
Recently, we were brought in as consultants for a company whose website had been live for four months but had received no inquiries. After reviewing the site, we immediately noticed that Google Analytics and Tags were not set up properly. Once we implemented these tools, we could see how users were navigating the site and which elements they were interacting with.
The results were telling. The website was difficult to navigate, with confusing category pages leading to high bounce rates. Products were duplicated across multiple categories, and the Google Ads campaigns were directing users to broad category pages instead of targeted landing pages for individual products.
We recommended a complete overhaul. This included simplifying the category navigation and streamlining the Google Ads campaigns. We stripped the campaigns back to the basics, focusing on the client’s three most important products. By creating dedicated landing pages with purpose-built enquiry forms and clear call-to-action buttons, we improved the AdWords relevance score, lowered the cost-per-click (CPC), and—most importantly—achieved two goal completions (inquiries) within just 24 hours of the new pages going live. Keep in mind, this site had gone four months without a single inquiry before our intervention.
This example highlights the growing importance of user experience (UX) in web design, a critical factor often overlooked by traditional web designers. A visually appealing site is no longer enough—functionality, usability, and strategic development are now key to turning visitors into customers.
If you need assistance with design, development, or improving your website’s UX, don’t hesitate to contact us. We’re here to help you maximise the potential of your website.
