We’re pleased to share the launch of a brand-new responsive website for GRADA UK, a customer we’ve proudly worked with since the 1990s.
Although our relationship with GRADA spans several decades, the previous version of their website was a static HTML site we originally built back in 2010. After many years of service, it was time to upgrade the site to a modern, dynamic platform that better reflects the business today and supports the way users now expect to access technical information online.
What GRADA UK Do
GRADA UK specialise in the design and manufacture of air distribution products for HVAC applications. They support projects across a wide range of sectors, supplying high-quality solutions such as grilles, diffusers, air valves, dampers, chilled beams and airflow control products.
A key part of GRADA’s offering is their technical expertise, working closely with consultants, contractors and specifiers to ensure the right products are selected for each project.
From Static to Fully Dynamic
The new website has been rebuilt as a fully dynamic, content-driven platform, allowing GRADA’s extensive product information to be presented clearly and consistently.
Key improvements include:
- Dynamic product technical data tables
- Downloadable technical PDFs and documentation
- A dedicated area showcasing projects GRADA has been involved in, helping demonstrate the scale and variety of work they support
This makes it far easier for visitors to find detailed technical information quickly.
Fully Responsive & User-Focused
Improving enquiries was a key focus of the rebuild. The new site includes:
The site is now fully responsive, providing a seamless experience across desktop, tablet and mobile devices. We’ve simplified navigation and refined page layouts to create a more intuitive user journey throughout the site.
Improved Enquiry & Tracking
- More intuitive contact and enquiry forms
- Clear calls to action across key pages
- Google Analytics 4 with conversion tracking, giving clear insight into how users interact with the site and where enquiries are generated
Built for the Future
This latest upgrade provides GRADA UK with a scalable, future-ready website that’s far easier to manage and expand than the original static site, while better showcasing their products and technical expertise.
You can view the new website here:
https://www.grada.co.uk
It’s been a pleasure continuing our long-standing partnership with GRADA UK on this major digital upgrade, and we look forward to working with them for many years to come.
