In today’s digital landscape, first impressions are crucial, and having a captivating, user-friendly website is more important than ever. Perfect Decking, a company with over 23 years of experience in crafting beautiful outdoor spaces, understood this when they decided to rebrand and revamp their online presence. Based in Macclesfield, Perfect Decking turned to us to breathe new life into their digital identity.
Perfect Decking: A Legacy of Craftsmanship
Renowned for their expertise in designing and building outdoor decking, Perfect Decking has spent over two decades transforming gardens and commercial spaces into functional extensions of homes and businesses. However, despite their well-earned reputation, their outdated website no longer reflected the level of excellence they deliver.
Out with the Old, In with the New
Perfect Decking’s previous website, built over 15 years ago, was a basic HTML site that didn’t live up to modern digital standards. Understanding the importance of staying relevant in a fast-paced, digital-first world, Perfect Decking sought a complete overhaul. That’s where we came in.
We set out to build a responsive, modern website that would reflect their high-quality services. The new website adapts seamlessly to any device, ensuring potential clients can easily explore Perfect Decking’s offerings from anywhere.
Nature-Inspired Design: Bringing the Outdoors Online
We took inspiration from the natural beauty of Perfect Decking’s outdoor projects when designing the new site. Their brand colours—a harmonious blend of greens and browns—add an earthy feel to the digital interface, connecting the website to the outdoor aesthetic they specialise in. This thoughtful integration of brand identity makes the website visually appealing and aligned with their services.
Enhancing User Experience with Google Tools
A successful website goes beyond aesthetics. We integrated Google Tag Manager and Google Analytics 4 (GA4) to track user interactions and provide valuable insights into website performance. Conversion tracking was implemented for key actions like clicks on phone numbers, email addresses, and contact form submissions, ensuring that Perfect Decking never misses an opportunity to engage with potential clients.
Conclusion: A Complete Digital Transformation
Perfect Decking Macclesfield’s journey from an outdated HTML site to a modern, responsive platform highlights the impact of a well-executed digital transformation. The new website, designed to reflect their craftsmanship, combined with powerful tools for tracking and user experience, positions Perfect Decking for continued success in the digital space.
If you’re ready to transform your business with a new website, contact NW Design today.
