We are thrilled to announce the completion of an exciting project for Rathbone UK, a nationwide charity dedicated to helping young adults enhance their job prospects. Working closely with their team, we designed an eye-catching, informative leaflet that embodies the spirit of their mission while adhering to their brand identity.
Rathbone UK provides valuable opportunities for young adults looking to develop essential skills and access pathways to employment, and this leaflet was designed to effectively communicate those opportunities. From the layout to the language, every element was crafted to resonate with the target audience – young adults eager to take the next step in their professional journey.
Creating Impact through Design
In line with Rathbone UK’s brand guidelines, we opted for bold, vibrant visuals paired with concise, motivating text. The goal was to create something not only visually appealing but also engaging and informative. Young adults today are looking for content that grabs their attention quickly, so we focused on a clean, modern aesthetic that reflects both professionalism and accessibility.
The leaflet highlights key features of Rathbone UK’s services, such as vocational training, careers advice, and job placement programmes. Each section is structured to provide clear, actionable steps for young adults who want to improve their job prospects. We also included success stories and testimonials from previous participants, offering relatable and inspiring examples of how the charity has helped others achieve their goals.
Why This Design Works
- Youth-Centric Approach: By incorporating vibrant colours and dynamic visuals, we ensured that the leaflet would appeal to a younger demographic.
- Clear Call to Action: The flyer leads with strong, direct messaging that encourages immediate engagement, whether it’s signing up for a course or reaching out for more information.
- Brand Consistency: We maintained Rathbone UK’s branding throughout, ensuring the design not only caught the eye but also remained true to the charity’s ethos and established visual identity.
Looking Ahead
As Rathbone UK continues to make a difference in the lives of young adults across the country, we are proud to have played a small part in that journey by creating a tool that can help them reach even more people. We look forward to seeing how this new leaflet will engage and inspire the next generation of job seekers.
If you’re interested in learning more about our work or discussing how we can help with your next design project, feel free to get in touch!
