We recently had the pleasure of working on an exciting rebranding project for our client, Cake Deluxe (formerly known as Fantastic Cakes). The challenge was clear: update an outdated WordPress website while transforming the brand into something fresh and captivating.
Rebranding: From Fantastic Cakes to Cake Deluxe
The journey began with a comprehensive rebranding process. Cake Deluxe wanted a new identity to better reflect their vision. After brainstorming and several iterations, we delivered a sleek new brand identity, complete with Illustrator files and SVGs for versatile use across platforms.
Designing the New Website
Once the brand was established, we moved on to designing the new website using Adobe XD. This allowed us to create detailed wireframes, ensuring all stakeholders were aligned on the site’s look and functionality before development began.
Building a Dynamic, Modern Website
We then built the Cake Deluxe website on WordPress with PHP 8.3, using Elementor and Crocoblock to create custom post types and dynamic fields. This setup allowed for a scalable, user-friendly site that Cake Deluxe can easily manage, ensuring a seamless experience for users.
Enhancing Analytics and Compliance
To ensure effective performance tracking and compliance, we set up Google Tag Manager with GA4 conversion tracking and implemented Google Consent Mode v2 for data privacy adherence.
The new Cake Deluxe website is a reflection of their revamped brand identity and offers a robust platform for showcasing their delicious creations.
Check out the new Cake Deluxe Leicestershire website today!
