As Wigan-based Google AdWords Partners and certified experts, we are dedicated to maximising the return on every pound you spend on Google AdWords, Facebook Ads, and other PPC platforms. Our approach is laser-focused on delivering measurable growth through leads, sales, and conversions—not just vanity metrics like traffic or reach. With NW Design’s PPC management services, you can expect a solid Return on Investment (ROI).
Maximum Return for Your Advertising Spend
PPC advertising must justify itself through real, quantifiable results. We tailor our strategies to ensure that every pound of ad spend works as hard as possible to generate the best outcomes for your business. Whether it’s Google AdWords, Facebook, or other platforms, our campaigns are designed to boost visibility, drive qualified traffic, and convert that traffic into sales or leads.
Campaign Setup & Optimisation
A well-optimised PPC account is key to scalable growth and increased ROI. We create campaigns that are structured to maximise budget flexibility, target the right audience, and segment effectively for better performance. Our campaign setup includes:
- Separate Search & Display Campaigns: We divide campaigns between search and display networks to control messaging and spend more precisely.
- Geo-Targeting: Focus your ads on specific locations to capture local or regional audiences.
- Brand Campaigns: Isolate branded keywords to protect and promote your brand.
- Funnel-Based Keywords: We separate higher-funnel (information-seeking) from lower-funnel (purchase-intent) keywords for more targeted ads.
- Retargeting Campaigns: Reach users who have already visited your website with ads designed to bring them back for conversion.
Google AdWords Audit for Wigan Businesses
Already running Google AdWords for your Wigan-based business but looking for better results? Take advantage of our Google AdWords audit. We’ll conduct an in-depth review of your account, looking for opportunities to improve your campaign’s performance and increase ROI.
Our audit will analyse:
- Campaign Structure & Segmentation: Assess if your campaigns are organised to maximise performance.
- Ad Group Focus & Keyword Targeting: Evaluate the effectiveness of your ad groups and keyword selection.
- Quality Score Issues: Identify problems that may be affecting your quality score and bid costs.
- Ad Copy Effectiveness: Review how well your ad copy converts searchers into customers.
- Landing Page & Banner Quality: Analyse the effectiveness of your landing pages in driving conversions.
At the end of the audit, we’ll provide you with a comprehensive list of actionable recommendations to optimise and enhance your Google AdWords campaigns.
Keyword Build-Out
Effective PPC campaigns start with the right keywords. Your customers reveal their needs and intent through search queries, and we continuously research, refine, and expand keyword lists to target those that are most likely to convert.
Our keyword services include:
- Initial Keyword Research: Discover high-value keywords relevant to your business.
- Matched-Query Management: Continuously refine keyword matches to better align with user search intent.
- Keyword Expansion: Identify new profitable keywords and organise them into ad groups for better targeting.
Ongoing Account Management & Optimisation
Maximising ROI requires ongoing management. Our PPC experts perform daily checks and optimisations to ensure your campaigns deliver the best possible results. This includes:
- Budget Allocation: Adjusting budgets to prioritise campaigns with the highest ROI.
- Bid Optimisation: Managing CPC bids to get the most out of your ad spend (or using automated conversion optimisation).
- Split-Testing Ads: Regularly rotating ad copy to find top performers and eliminate underperforming ads.
- Matched Query Analysis: Reviewing search queries to fine-tune keyword targeting.
- Placement Management: Running and optimising managed placement campaigns on the Google Display Network (GDN).
- Landing Page Optimisation: Improving landing page performance to boost conversions.
- Ad Extensions Management: Actively managing ad extensions to enhance your ads’ visibility and effectiveness.
Retargeting Campaigns
Retargeting allows you to reach users who have visited your site but didn’t convert. By displaying tailored ads across the Google Display Network (GDN), we entice them to return and complete their purchase or enquiry. Retargeting is highly effective in increasing conversion rates, and our team will set up and manage these campaigns to maximise their impact.
Landing Page Design & Development
The quality of your landing pages directly impacts the success of your PPC campaigns. Higher-quality landing pages improve your Google Quality Score, reduce your Cost Per Click (CPC), and increase your conversion rates. At NW Design, we specialise in designing and developing bespoke landing pages that align with your campaign goals and boost overall performance.
Help Your Wigan Business Generate More Leads
Let us help your Wigan-based business outshine the competition with a tailored PPC AdWords Campaign. Whether you’re starting from scratch or looking to optimise an existing account, we have the expertise to increase your leads, sales, and overall success.
Call us on 0161 327 2131 or email us to discuss how we can take your paid advertising to the next level.